Emirates
Fly Better
Emirates wanted a tennis player caught flying through the air, shot at Wimbledon. Access came with conditions: not on the lawn, and not a glimpse of the Rolex clock, so the image was built across the courts and a green-screen studio.
The image also had to feature the other Wimbledon sponsors' kit: racket, shoes, ball. A condition of access as firm as the lawn and the clock.
