Campaign Photography
Campaign photographers, commissioned locally, delivered across markets.
We connect agencies and brands with photographers experienced in advertising and brand campaigns for high-visibility, multi-market usage. By commissioning talent already working in each territory, campaigns are produced locally to a consistent standard, without flying crews and without the cost or complexity that usually comes with international rollout. We support in-house and external production teams rather than replacing them, recommending the right photographer for each brief and adding informed help where work crosses borders.
Frequently asked
- Does campaign photography need a separate licence from brand work?
- Usually, yes. Paid advertising covers media buys, out-of-home and broadcast. It is licensed separately from the general brand and marketing use carried by a Visual Brand Library, and priced against the reach and term of the campaign. Agreeing that up front is what stops a rights problem surfacing the week the campaign ships.
- Can one campaign be shot in several countries at once?
- Yes. Markets run in overlapping waves rather than in sequence once the visual grammar is proven in the first, which is why a ten-market campaign does not take ten times as long as a single-market one.
- Do you cast for campaigns, or use real people?
- Both, depending on the brief. For This Girl Can there was no casting at all. Every woman was found through a public call-out and chose to take part. For fully produced work we handle casting, wardrobe, props and permits as part of production.