This Girl Can · Sport England

On Their Own Terms

Sport England's This Girl Can needed campaign imagery of women being active on their own terms, celebrated, not performed. There was no casting; every woman was found through gym friends and a call-out, and chose to take part.

“Duncan's photos have surpassed our expectations. He perfectly understood the brief and we've got a wide range of brilliant and engaging photography as a result that captures the joy and fun of exercising.”